Posts tagged chobani
How's the White Habitus?
How's the White Habitus?

I had never heard the term white habitus before Pastor/sociologist Oneya Okuwobi introduced me to the idea this past Sunday at church. I was telling her about my theory that company brands are modern-day receptionists. Like a receptionist, as Don Draper advises in Mad Men, a brand's job is to “manage people's expectations” (Weiner and Cleveland, 2008)…

Read More
School Projects, About BrandingDJ Trischlerwhite habitus, design, diversity, inclusion, equality, habitus, oneya, Stephanie Sadre-Orafai, beauty, race, gender, daap, Anthropology, branding, brand, mdes, racism, white supremacy, whiteness, capitalism, neoliberalism, design activism, design-led activism, Bourdieu, affective economy, ethical economy, ethics, oochs, mailchimp, salesforces, vivianne castillo, collins, chobani, abstract barios, advertising diversity, ugly
Branding In A Time Of Covid

The visual identity for Covid-19 is pretty scary. It’s often a super-condensed sans-serif typeface, all caps, in blood red. I’m pretty sure the design team went to movie posters for Outbreak and Contagion for inspiration. As much as I don’t love the Millennialification of everything via branding, I was curious about what the Covid-19 identity would look like if it was more approachable like Chobani. It’s incredible how much a few colors and typefaces can change the presentation of an idea. I’m left almost as scared of branding as I am of Covid-19.

Read More
About BrandingDJ Trischlercovid-19, chobani, millennialification, chris glass, P22 Mackinac, branding, outbreak, contagion