Are trademarks (aka logos, symbols, monograms, emblems, etc.) really that important?

Core Beliefs, About BrandingDJ TrischlerMarch 19, 2019Trischler Design Co. big idea, logo design, trademark, natasha wallis

Mid-Semester Lessons from Capstone

It’s the end of February, and we’re about at the half-way point through the spring semester. I’ve been teaching the Senior Capstone course at DAAP. The primary purpose of Capstone is for the students to exhibit the skills they’ve acquired during the last four years at DAAP. In that way, “teacher” isn’t quite the right description for my role because the end goal isn’t to learn from me. My job is to help the students express their knowledge and to encourage them through the most extended project they’ve worked on to date. It’s a lot more like the role of a coach.

Advice For Design Students, Core BeliefsDJ TrischlerFebruary 27, 2019capstone, DAAP, Teach, Education, process outloud, Process

Thoughts On The Logo

I wrote the following note to someone I'm working with on a brand identity project. It feels worth sharing more broadly as it sums up Trischler Design Co.'s worldview on logo design and more generally the brand identity system.

Core Beliefs, About BrandingDJ TrischlerMay 17, 2018logo, design, Mindful Brand Workshop, brand identity

Learn Through Making

Last year I heard Don Norman lecture at the University of Cincinnati. One thing stood out more than anything else he shared. He suggested design can be research and research can be design, that the two don’t have to be separate...

Core BeliefsDJ TrischlerApril 15, 2018Anthropology, Stalin, Russia, Megan trischler, Sue LaPorte, Design, Research, Don Norman, CCS, Architects, university of cincinnati

I Don't Know, But I'm Willing to Learn.

I intended to write a post dedicated to how much I cringe when designers use the “E” word (empathy) and argue that what we designers really need is humility. Then I was humbled and rethought my approach. Instead, I’ll talk about what I learned from being humbled.