That an answer I hear most from design students when they describe their target audience. The problem with that answer is that it’s incredibly vague and unhelpful. For instance, I’m a millennial, and I’m 35 years old. I’m also a professional designer, adjunct professor, and working towards a master’s degree. More than my work, I hope to be a decent husband to my wife, pay attention to what’s spiritual, and nurture lifelong friendships.
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Brand and religion are two things I think about often. Branding is what I choose to do as a career, and religion helps me frame my faith. Not a day goes by when I don't think about these two subjects. However, it's not often that I think of them at the same time. Yet, these past weeks, I've been starting to wonder if the two have more in common than expected.
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