Bring Breakthrough Cincinnati Home

Trischler Design Co. designed a campaign identity intended to invite students to attend and donors to back a virtual summer school program in Cincinnati, Ohio.

Breakthrough Cincinnati stands in the education gap created by summer vacations, income disparities, lack of access to mentor figures, and other inequalities. It’s packed full of energy, and it’s a ton of fun for being a summer school program. COVID-19 forced Breakthrough to rethink its programming and ask themselves, how might we translate our community known for support and care to an online platform dispatched into homes?

Our work included generating several name options for the campaign, all of which were inferior to an idea shared by a Breakthrough student named Jorja. She said of Breakthrough’s online manifestation that “It’s like you’re bringing Breakthrough home.” Enough said.

The Big Idea behind the identity was inspired by the line, "The whole referring, yet each distinct in its place," from Walt Whitman's poem Miracles. We wanted to say that while each student, teacher, faculty, and staff are stuck at home, they still make up the whole beautiful picture, which is Breakthrough Cincinnati. The container framework of the identity’s mark enables each individual to be represented as a part of the collective.

Trischler Design Co.’s services for Breakthrough Cincinnati’s Bring Breakthrough Home campaign included identity design and a Squarespace website (update). We had design support from Steph Landry and Jacob Zinnecker. And, of course, Jorja gets all of the credit for the name of the campaign.

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