A speculative design project that explores the possibilities of a universal icon for boondocking.
Read More“It’s only through this exposure that you can learn how wrong most of your intuitions are and preconceptions are. I can tell it to them till they are blue in the face to not let themselves be guided by what seems obvious to them. But until they’ve confronted what they think is obvious to something entirely different, then it’s not clear.” - Esther Duflo
Read MoreThere are lots of reasons why the Segway failed. Many people have written about it extensively. I liked what Alain Bertaud shared in his “Conversations with Tyler” interview. He compares scooters to the Segway and reveals how the former fits his needs much better than the latter. It’s a case of user-centered design. The scooters meet user needs, while the Segway is still looking for a problem to solve.
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