Posts tagged Brand Identity
Life Together.

I had lunch today with John and Alyssa of KUNST. Over the years, we’ve worked on several projects together as their company has evolved. Our initial collaboration was a magazine project. The publication covered old local buildings and the people who take care of them. Nowadays, John and Alyssa are the ones taking care of the buildings, restoring them into private apartments, and co-living communities around downtown Cincinnati.

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What's The Big Idea?

It (the Big Idea) tells who you are and shows the good you offer to people. It brings your team together and invites others in. Big Ideas are simple yet lofty. They bring clarity to the complex. They need to be understood immediately and easily shared. Like a person, organizations are compelled by their unique identities and callings—that’s Big Idea territory

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