Why did I wait so long to visit the Lloyd Library? The Lloyd is a charming independent research library dedicated to plant-based science, medicine, conservation, art, and history housed in a Cold War-era building in Downtown Cincinnati. Its current exhibition includes an original print of Darwin's On The Origin of Species, a letter from Thomas Jefferson, a book from Houdini's personal collection, beautiful etchings of Fungi, and so much more. What grabbed my attention the most was an image of the Eclectic Medical Institute (EMI) that once existed at the corner of Court in Plum (also in Downtown Cincinnati). Flying high above the institute waved an oversized flag with the word ECLECTIC in all caps. I had to know what that place was (and where I could get a reproduction of the flag).
Read MoreThe good people at The Kleigners Group, the parent company of TrueScan, asked me to present the new TrueScan identity to their staff (after it was approved by the lead team). It was an opportunity that I could not refuse. I love talking about the brand identity process, and I'm immensely proud of the new TrueScan brand identity.
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