Messaging Guide

Messaging Guide

Messaging Guide

A messaging guide sums up your Big Idea (purpose), mission, brand attributes, audience, and competitors, supporting consistent and confident marketing and communication design.

Visual Identity

Visual Identity

Visual Identity

A visual identity (or brand identity) is the combination of the logo(s), colors, typefaces, and images that symbolize the Big Idea behind you and your products and services.

Squarespace Website

Squarespace Website

Squarespace Website

A Squarespace website is a lot like a brochure, in digital form. Except it has powerful capabilities like e-commerce and marketing tools. On top of that, it's super easy to set up and maintain.


Design Research

Design Research

Design Research

Design research is helpful, especially when you need information before making the a leap. It can answer questions like who is your audience, what are their wants/needs, how can we adapt our services, and is all this work even necessary?


Small-Scale Intervention

Small-Scale Intervention

Small-Scale Intervention

Small-Scale Interventions, like research, are a fantastic way to gather information before making big decisions. What it usually involves is designing something minimal and quick to evoke a response from your audience.


Design Consultation

Design Consultation

Design Consultation

Consultation is like having a Sherpa guide you along an unfamiliar trail. The trail is any process that involves you contemplating how design can help your business or organization.


Our Approach



2. Direction

We thoughtfully experiment with insights gathered from Discovery to explore potential strategies and themes. Before we move forward to the next step, our team will present the best option, showing how we’ve crafted it to meet you needs. Your feedback is essential to shaping a solution that fits your needs. At every phase of the process, we listen to your voice as a guide.

1. Discovery

We begin every project by connecting with you so that who you are shapes every step of the process. We facilitate conversations with members of your team and community, and we look at messaging and design from your organization and others like yours. From those sources, we discover themes and strengths essential to the direction of the project.



4. Deliver

We deliver the finalized design, along with a no-nonsense guide that explains how to consistently and confidently share your messaging, visual identity, and/or website. As you move forward, we’ll be there to answer questions about how to implement your new design and make the most of your new tools.

3. Reveal

We craft and reveal a proposed design solution, showcasing it through a collection of sample tools, prototypes, and materials—like a logo, homepage, or business cards—to help you get a sense of the new, unified voice and look.